Top Originator: Planet Home Lending’s Alicia Alpenfels

AA: I have always been independent, so it has been hard to ask for business (I don’t want to seem weak or needy). I now understand that people want to help others, and they, in fact, want your business to grow. While wishing I had asked for referral help earlier in my mortgage career, I have since built up a client base that brings me regular business.

MPA: Can you share something about yourself or your business that you’re working on improving and how you think your operations will be better/more productive/run more smoothly once you’ve accomplished your goal?

AA: I have been using social media more through the help of my marketing director. By delegating that piece of my operations, I have a more active social presence without worrying about what and when I post. LOs can partner up with social media marketing experts to write content, schedule posts, and keep their online presence current and informative. If you don’t have the skillset or time to manage Facebook, Instagram, and/or LinkedIn, I recommend turning these responsibilities over to an expert.

Read more: 5 tips to optimize your social media presence

MPA: When you’re considering partnering with another person or business, what factors are deal-breakers for you?